We always love to embrace the Springnote community with us. As part of our effort, we invited several bloggers to come to the Expo and write some insightful entries on some of the sessions they attended. Here's the first of the series. Hopefully, you'll get some helpful insight from this post as we did! :)
Blogs & Social Media Marketing 101 (by MH Park)
Blog, blogger, blogosphere, and social network.
Although these words are very popular now, I actually had never heard such words when I was in the same place that I am today, attending the 2008 Web 2.0 Expo at the Moscone Center here in San Francisco on the same week in April, five years ago. If I remember correctly, I was here then attending a conference hosted by Microsoft.
I remember an article I read at that time. It anticipated a type of social media that is created by a person or a small group, and it predicted it would be the future trend on the Internet. Although I don’t remember who wrote it, the author was right. Lots of things in the Internet have changed dramatically during the last five years. Google suddenly showed up as a giant in the Internet field and a lot of other companies started their new business based on Web technology.
This workshop is all about blogs. It was advertised that it would cover the fundamentals of blogging, social media marketing, and community evangelism along with several relevant techniques. The coverage sounded very interesting, so I came to attend this workshop at the cost of not attending other workshops that dealt with other hot topics such as semantic mashups and mobile 2.0.It was hosted by three speakers, Nick Gonzalez (SocialMedia), Eric Eldon (VentureBeat) and Trisha Okubo. The first two speakers gave a presentation on the fundamentals of blogging for an hour, and the last speaker, Trisha, presented a case study with her own blog for a half hour, and then there was time for people to evaluate and give feedback to each other’s blogs for the remaining time.
The first half of the seminar was general in its content. It covered how to find appropriate/good content, what makes good content, and how to make people visit a blog.
The speakers introduced several tips in maintaining a good blog listed below.
- Blogs is a matter of moment; find something interesting in 24 hours.
- Invite people to link to.
- Get exclusive information that is not available elsewhere.
- Blog regularly because you never know what will work.
- Take advantage of distribution channels.
Trisha, a disruptive innovator at eBay, has her own blog, Omiru.com, which provides information on fashion trends, street style, etc. She emphasized "passion" during her presentation as the most important thing that bloggers must have. I mostly agree with Trisha except the point on how to monetize blogs. Her presentation showed how passionate she is about her job and her life.
As shown in the statistics, 60 to 80 percent of blogs are left unattended every month. She emphasized the importance of a blogger’s passion in making a successful blog. She said time and energy is required to maintain a successful blog; in other words, insufficient time and energy is responsible in failure of maintaining a blog. At this point, I assume a different approach to locating the reason why only one third of the bloggers are surviving. It could be the lack of the blogger’s passion or unexpected low traffic when starting their blog.
A couple of attendees had a chance to show their blogs and got feedback from a panel. All people seemed enthusiastic about their roles in managing their own blogs regardless of whether their blog looked great or not. Why don’t you visit some of their blogs (listed below).
www.thenextweb.org
www.goaltribe.com
www.perkettprsuasion.com